High net worth investors are turning to drink as whisky values surge

Wealthy collectors are increasingly spending on rare whisky, while London’s ultra-high net worth stick to bricks and mortar.

Whisky featured for the first time in the Knight Frank Luxury Investment Index in 2019, with values surging by 40% year-on-year.
The new luxury asset investment beat watches, art, classic cars and wine as the value of rare Scotch whisky rose by almost 600% over the past decades.
Sales of Scotch whisky to India, China and Singapore have risen by 44%, 35% and 24% respectively, according to the Scotch Whisky Association showing the impact of investment from Asia.
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